WFEN Welcomes Global Beauty Brand Aveda as Founding Corporate Member
Aveda Becomes the First Global Beauty Brand to Join the Wildlife Friendly® Enterprise Ntwork Supporting People and Planet
FOR IMMEDIATE RELEASE
NEW YORK – 18 DEC 2015 – Aveda, whose mission is to care for the world we live in, and the Wildlife Friendly Enterprise Network (WFEN), a global community dedicated to supporting products that conserve threatened wildlife and contribute to economic vitality in rural landscapes, are pleased to announce an exciting new partnership dedicated to protecting wildlife while supporting local communities.
Beginning in 2002, Aveda has sourced handcrafted lokta bark paper from Himalayan Bio-Trade Pvt. Ltd (HBTL), an organization in Nepal, owned by a consortium of community-based groups, for their holiday and year-round gifting boxes. Aveda’s purchase of lokta paper from Nepal helps support this local industry, which creates local employment to help keep families together. It also helps reverse local deforestation in the region — in 2009, the lokta paper earned Wildlife Friendly® certification which helps to protect 42,000 acres of forest, maintaining critical wildlife corridors for 21 iconic endangered species, including the grey wolf, snow leopard, red panda and wild yak.
“Fueled by a common passion for protecting wildlife, our partnership with Wildlife Friendly Enterprise Network is an example of Aveda’s efforts to make a meaningful commitment to action in service to the Earth,” says Dominique Conseil, President, Aveda. “A sustainable Earth demands that we care deeply about our collective future. For Aveda, we are proud to be a member of WFEN and support the protection of wildlife habitat.”
“The Wildlife Friendly Enterprise Network (WFEN) knows that consumers care about protecting endangered species and providing sustainable livelihoods for communities that co-exist with wildlife. We are therefore thrilled to welcome Aveda as the first global beauty brand to become a WFEN Founding Corporate Member. Aveda has been a true industry leader in responsible ingredient sourcing that helps support local communities. Aveda’s sourcing of Wildlife Friendly® certified products is a model for the beauty industry” said Ann Koontz, WFEN co-founder and Vice President of the Board of Directors.
WFEN Founding Corporate Network Members share the WFEN vision for a world where people and wildlife not only coexist but thrive and are committed to sourcing and creating beautiful products that are made in a manner that respect the producers, land, and wildlife. WFEN membership is open to businesses who are committed to the WFEN mission and who actively contribute to Wildlife Friendly® business practices. This contribution may be through building Wildlife Friendly® supply chains, production, sourcing and selling Certified Wildlife Friendly® products, building increased awareness and demand with consumers, and implementing best practices for biodiversity conservation and business.
Founded in 1978 in Minneapolis, MN, Aveda creates high performance, plant-based products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.
Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989 – a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges – and the first beauty company to manufacture with 100 percent wind power in its primary facility. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Currently 11 products are Cradle To Cradle Certified™. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $44 million to support environmental projects around the world.
Aveda is trusted by salon and spa professionals worldwide. Since 2007, more than half of the fastest growing salons in the U.S. have been part of the Aveda network. Aveda products are available in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries and at www.aveda.com. Go behind-the-scenes at Aveda on the blog at www.livingaveda.com.
About Wildlife Friendly Enterprise Network
WFEN and its Certified Wildlife Friendly® and Predator Friendly® certification programs represent grassroots farmers, ranchers, artisans, indigenous communities and conservation heroes from around the world including two World Bank Development Marketplace Award winners, a U.N. Equator Prize winner, leadership in the world’s marketplace for REDD+ Carbon Offsets, a Time Hero for the Planet, and a National Geographic Big Cats Initiative grantee. Certified Wildlife Friendly® products contribute to the conservation of over twelve million hectares of diverse wetlands, forests, and grasslands; protect keystone endangered species in Asia, Africa, and Latin and North America, including the Snow Leopard, Elephant, Cheetah, Spectacled Bear, and Wolf; and benefit over 200,000 people through increased food security, income and employment. For more information visit: www.wildlifefriendly.org
Julie Stein: Julie@wildlifefriendly.org
Aveda Global Communications
Amy Maloney: firstname.lastname@example.org
 The wind power goes into the utility grid from which we purchase electrical power and our use of natural gas power is offset with wind energy credits. For more, go to aveda.com.
FOR IMMEDIATE RELEASE
The first Certified Wildlife Friendly® Enterprise in the Philippines
Palawan, Philippines – July 17, 2014 – The Wildlife Friendly Enterprise Network (WFEN), a global community dedicated to supporting products that conserve threatened wildlife and contribute to economic vitality in rural landscapes, is pleased to announce the awarding of Wildlife Friendly® Certification to Mangrove Paddle Boat Tour Guide Association Inc. located in Sabang, Puerto Princesa, Palawan.
The old growth mangrove forests of the Puerto Princesa Subterranean River National Park (PPSRNP) are one of the most important biodiversity conservation areas of the Philippines. Mangroves are highly significant in supporting the rich marine life in the St. Paul Bay where smaller fish feed and reproduce. The mangroves are home to reptiles (Phyton sp., Mangrove snake (Bioga dendrophila), and Water Monitor lizard (Varanus palawanensis), as well as breeding site for endangered avian species such as the Palawan Peacock Pheasant (Polyplectron emphanum), White-collared Kingfisher (Halcyon chloris), Stork-billed Kingfisher (Halcoyn capensis), Eastern Reef Egret (Egretta sacra), and Pale Spiderhunter (Arachnothera dilutior).
Sabang Mangrove Paddle Boat Tour provides a unique eco-tourism experience by hosting guided canoe trips and boardwalk access to this unique, centuries old forest and its wildlife. But they also take an active role in protecting its wildlife and educating Filipinos and visitors about the importance of conserving this important ecosystem and the endangered species that need the mangroves to breed, migrate through and call home.
Human pressures on coastal ecosystem of Palawan are high, with land competition for aquaculture, agriculture, infrastructure, and tourism. The delicate balance of the mangrove ecosystem is vital to the health and vitality of the mangrove itself and the overall biodiversity of marine, freshwater and terrestrial endangered species.
“Our product is the beauty and service of the mangroves to the environment; protection of wildlife in the area is very much our concern” – notes Sabang community member and paddle boat guide, Crisanto. The Mangrove Paddle Boat Tours have increased community and visitors’ awareness on the significance the mangrove ecosystem and serve as patrols to protect the wildlife and habitat.
“WFEN is thrilled to have our first Certified Wildlife Friendly® enterprise in the Philippines. The Mangrove Paddle Boat Tour Guide Association is doing such wonderful work to protect endangered species and the unique Mangrove habitat of Palawan. The eco-tourism product they provide is truly an experience that visitors will remember for a lifetime.” says says Ann Koontz, WFEN board, vice president who was on hand in Palawan to award the association their Wildlife Friendly Certification. Read more »