Wildlife Friendly Enterprise Network
Red Panda (Ailurus fulgens)

Certified Wildlife Friendly

WFEN Welcomes Global Beauty Brand Aveda as Founding Corporate Member

Red Panda (Ailurus fulgens)

Aveda Becomes the First Global Beauty Brand to Join the Wildlife Friendly® Enterprise Ntwork Supporting People and Planet


NEW YORK – 18 DEC 2015 – Aveda, whose mission is to care for the world we live in, and the Wildlife Friendly Enterprise Network (WFEN), a global community dedicated to supporting products that conserve threatened wildlife and contribute to economic vitality in rural landscapes, are pleased to announce an exciting new partnership dedicated to protecting wildlife while supporting local communities.

Beginning in 2002, Aveda has sourced handcrafted lokta bark paper from Himalayan Bio-Trade Pvt. Ltd (HBTL), an organization in Nepal, owned by a consortium of community-based groups, for their holiday and year-round gifting boxes. Aveda’s purchase of lokta paper from Nepal helps support this local industry, which creates local employment to help keep families together. It also helps reverse local deforestation in the region — in 2009, the lokta paper earned Wildlife Friendly® certification which helps to protect 42,000 acres of forest, maintaining critical wildlife corridors for 21 iconic endangered species, including the grey wolf, snow leopard, red panda and wild yak.

“Fueled by a common passion for protecting wildlife, our partnership with Wildlife Friendly Enterprise Network is an example of Aveda’s efforts to make a meaningful commitment to action in service to the Earth,” says Dominique Conseil, President, Aveda. “A sustainable Earth demands that we care deeply about our collective future. For Aveda, we are proud to be a member of WFEN and support the protection of wildlife habitat.”

“The Wildlife Friendly Enterprise Network (WFEN) knows that consumers care about protecting endangered species and providing sustainable livelihoods for communities that co-exist with wildlife. We are therefore thrilled to welcome Aveda as the first global beauty brand to become a WFEN Founding Corporate Member. Aveda has been a true industry leader in responsible ingredient sourcing that helps support local communities. Aveda’s sourcing of Wildlife Friendly® certified products is a model for the beauty industry” said Ann Koontz, WFEN co-founder and Vice President of the Board of Directors.

WFEN Founding Corporate Network Members share the WFEN vision for a world where people and wildlife not only coexist but thrive and are committed to sourcing and creating beautiful products that are made in a manner that respect the producers, land, and wildlife. WFEN membership is open to businesses who are committed to the WFEN mission and who actively contribute to Wildlife Friendly® business practices. This contribution may be through building Wildlife Friendly® supply chains, production, sourcing and selling Certified Wildlife Friendly® products, building increased awareness and demand with consumers, and implementing best practices for biodiversity conservation and business.


About Aveda

Founded in 1978 in Minneapolis, MN, Aveda creates high performance, plant-based products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products—made with pure flower and plant essences—that are created with respect for the Earth, and a comprehensive menu of ritual-based treatments for holistic beauty.

Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty.  It was the first company to sign the Ceres Principles in 1989 – a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges – and the first beauty company to manufacture with 100 percent wind power in its primary facility[1]. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Currently 11 products are Cradle To Cradle Certified™.  Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $44 million to support environmental projects around the world.

Aveda is trusted by salon and spa professionals worldwide. Since 2007, more than half of the fastest growing salons in the U.S. have been part of the Aveda network[2]. Aveda products are available in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries and at www.aveda.com. Go behind-the-scenes at Aveda on the blog at www.livingaveda.com. 

About Wildlife Friendly Enterprise Network

WFEN and its Certified Wildlife Friendly® and Predator Friendly® certification programs represent grassroots farmers, ranchers, artisans, indigenous communities and conservation heroes from around the world including two World Bank Development Marketplace Award winners, a U.N. Equator Prize winner, leadership in the world’s marketplace for REDD+ Carbon Offsets, a Time Hero for the Planet, and a National Geographic Big Cats Initiative grantee. Certified Wildlife Friendly® products contribute to the conservation of over twelve million hectares of diverse wetlands, forests, and grasslands; protect keystone endangered species in Asia, Africa, and Latin and North America, including the Snow Leopard, Elephant, Cheetah, Spectacled Bear, and Wolf; and benefit over 200,000 people through increased food security, income and employment. For more information visit: www.wildlifefriendly.org


Wildlife Friendly

Julie Stein: Julie@wildlifefriendly.org

Aveda Global Communications

Amy Maloney: amaloney@aveda.com


[1] The wind power goes into the utility grid from which we purchase electrical power and our use of natural gas power is offset with wind energy credits. For more, go to aveda.com.

[2] 2013 Salon Today 200 – Honoring Salon Growth and Best Business Practices



Windshadow Farm Maintains Threatened Avian, Amphibian and Reptilian Species While Producing High Quality Milk


BANGOR, MI (05 October 2015) Ronald and Suzanne Klein of Windshadow Farm are the first in the state of Michigan to be recognized as Certified Wildlife Friendly®, due to stewardship of wetlands and habitat for species from amphibians and reptiles to ground-nesting birds and a host of raptors. Windshadow Farm ensures the health of its 150-head dairy goat herd in concert with its surroundings. Attention to detail enables the success of a diverse away of wildlife including the ground-nesting bobolink, a songbird, and state-listed snake and frog species of special concern.Great Pyrenees Windshadow

great-pyrenees-windshadowRon traces his appreciation for nature to childhood exploration of the marshes of Lake Huron and Lake Erie while working on his grandfather’s and uncle’s dairy farms. In nearly 5 years at its present location, careful nutrient management has resulted in improved soil, pasture, and habitat on Windshadow Farm’s 46 acres. “We take great pleasure in sighting wildlife and sharing with friends,” says Ron. Windshadow Farm times grazing by its pasture-fed goats to ensure nutrient-dense forage. The results show in the milk, allowing for production of high quality cheeses that are distributed throughout western Michigan and in Chicago, under the Evergreen Lane Artisan Cheese label.

The natural areas surrounding Windshadow Farm allow for migration of coyotes and fisher through a marsh extending from the Black River. Two Great Pyrenees livestock guardian dogs are with the dairy herd at all times, and vulnerable animals are gathered within a secured dry lot at night. “The bonding [between the dogs and the goats] is incredible,” says Ron, noting that one newborn kid snuggled up with one of the dogs, Libby, when it became separated from its mother.

Ronald and Suzanne enjoy identifying the multiple species of turtles, frogs, toads and snakes found on the property and regularly see egrets, herons, and sandhill cranes, along with a host a raptors. Instead of draining seasonally-wet areas, the farm has developed a management intensive grazing system around them. “We maintain a grassed perimeter around our pastures and time our hay crop and grazing to protect ground-nesting birds and capture rain water,” says Ron. Ron and Suzanne believe they are seeing an increase in native pollinators due to their careful management and efforts to work with nature. The return of pollinators, along with more amphibians and reptiles, are signs of a healthy ecosystem on Windshadow Farm.


“We’re trying to farm as environmentally responsibly as we can,” says Ron. From the use of solar power to heat the dairy parlor’s water and to run the farm’s Polaris, Windshadow Farm considers its responsibility to future generations integral to its work. “Third-party recognition as Certified Wildlife Friendly® is important to our farm,” says Ron. “It provides a goal for us based on standards and knowledge. More importantly, it is recognition that legitimizes to our community what we all need to do in order to have a decent world for our grandkids and beyond.”

In addition to its Wildlife Friendly® certification, Windshadow Farm & Dairy is certified for its high-welfare animal care by the Animal Welfare Approved program. The farm is also a Michigan Grade A Dairy and certified for Livestock, Homestead and Cropping under the Michigan Agricultural Environmental Assurance Program. Further, Ron and Suzanne also serve on the board of directors of the Michigan Land Trustees, an organization that has promoted local food, small farms, and rural revitalization since 1976.


About Windshadow Farm

Windshadow Farm raises and milks a herd of pasture-raised Lamancha, Alpine, Nubian, Saanen dairy goats under the watchful eyes of 2 resident Great Pyrenees livestock guardian dogs. The farm operates in partnership with Evergreen Lane Creamery. Evergreen Lane Artisan Cheese from Windshadow Farm’s quality milk can be found throughout Western Michigan, at the Evergreen Farm tasting room in Fennville, MI, and in Chicago. For more information, see Evergreen Lane Farm & Creamery or call (269) 599-0467.

About Wildlife Friendly Enterprise Network

The Wildlife Friendly Enterprise Network and its Certified Wildlife Friendly®and Predator Friendly® programs represent farmers, ranchers, artisans and conservation heroes from around the world. Participating farms in North America maintain and enhance wildlife habitats and employ a mix of careful observation and proactive practices to allow wildlife and livestock to coexist.

Certified Wildlife Friendly® products contribute to the conservation of over twelve million hectares of diverse wetlands, forests, and grasslands; protect keystone endangered species in North America, Africa, Asia and Latin America, including wolves, elephants, cheetahs, spectacled bears and snow leopard, and benefit over 200,000 people through increased food security, income and employment. For more information visit: WildlifeFriendly

Contact: Julie Stein: Julie@wildlifefriendly.org

Basic CMYKCuddle Coop Farms Offers Habitat and Home-Grown Ingredients


WILLIAMSBURG, KY (September 9, 2015) Running an 8-acre farm near the 700,000 acre Daniel Boone National Forest, one of the most rugged areas in South Central Kentucky, Greg Sims and his wife, Cathy don’t mind the idea of sharing a little of his bounty with wild neighbors. Yet, he is careful to ensure his small flock of laying hens, young goats and bee hives do not become easy prey for area wildlife.

“If there are critters around, we’ve got them,” notes Greg. The Daniel Boone Forest is home to black bear, bobcats and coyotes, along with several endangered bat species.

Sadie and Clem

Sadie and Clem of Cuddle Coop Farms

Greg has a made a number of adaptations to ensure predators don’t get an easy meal from his farm, despite being open to wildlife passage and having 4 acres of woods. He uses a highly-secure shed to house his chickens and goats at night. And, he and his dogs are a frequent presence around the farm throughout the day when the animals are out on pasture.

To protect the coop against hawks, Greg zig-zagged nylon cord above the run, strung with old compact disks, which glint in the sun and rotate in the breeze. While abundant on the property, “I haven’t had a hawk come near the coop in almost 3 years” says Greg. A heavy door and secure opening mechanism keep out possums, raccoons, and foxes, among other potential visitors.

Cuddle Coop Farms achieved Certified Wildlife Friendly® status for its proactive attention to coexistence with wildlife. With dairy goats and honey bees as recent additions to the farm, electric fence and motion detector lights may soon join the Cuddle Coop’s mix of practices. Even more than honey, the pupae, larvae and eggs can serve as a strong attractant to bears.   So far, Greg has found that keeping his livestock secure is both good stewardship and a good investment.

“I’ve always been an outdoors guy,” says Greg, mindful that not too many retired individuals take on the labor of farming as a later-life career. With a market garden dedicated to heirloom vegetables, home-canned products and specialty baked goods prepared by Greg’s wife, Cathy, as regular offerings at 3 weekly farmer’s markets, the Sims family has to fit relaxation into a demanding lifestyle. Greg expects goat’s milk and bee products to become a prominent addition to offerings as his livestock mature.

As a transplant from New Jersey, Greg understands the luxury of having a nearest neighbor one-half mile down the road and elbow room for people and wildlife. “New Jersey was called the Garden State for a reason,” he said. With so many family farms in northeast having been converted to housing, Greg is delighted to be surrounded by public land and neighboring farms: “I’m an old marine vet, exploring something I always thought I might want to do.


About Cuddle Coop Farms

Cuddle Coop Farms is a family farm in Eastern Kentucky that produces eggs from heritage Black & Lavender English Orpington, Brahma, and Wyandotte hens, along with heirloom vegetables, baked goods, and canned goods including vegetables, salsa, jams, jellies. The farm also offers Jersey Style Dirty Dogs (hot dogs) at 3 farmer’s markets per week. Now Certified Wildlife Friendly® for its land management practices, the farm is run by a retired Marine Corps Veteran and his wife. Cuddle Coop Farms is also certified as Kentucky Proud, Appalachian Proud and Homegrown By Heroes. For more information, visit Cuddle Coop Farms on Facebook.

About Wildlife Friendly Enterprise Network

The Wildlife Friendly Enterprise Network and its Certified Wildlife Friendly® and Predator Friendly® programs represent farmers, ranchers, artisans and conservation heroes from around the world. Participating farms in North America maintain and enhance wildlife habitats and employ a mix of careful observation and proactive practices to allow wildlife and livestock to coexist.

Certified Wildlife Friendly® products contribute to the conservation of over twelve million hectares of diverse wetlands, forests, and grasslands; protect keystone endangered species in North America, Africa, Asia and Latin America, including wolves, elephants, cheetahs, spectacled bears and snow leopard, and benefit over 200,000 people through increased food security, income and employment. For more information visit: www.wildlifefriendly.org


Hammock Farm Gourmet of Brooksville Provides Wildlife Habitat for Native Reptiles and Mammals While Producing Gourmet Meats and Eggs

Brooksville, FL (JULY 10, 2015) For Certified Wildlife Friendly® agricultural producer Jean White of Hammock Farm Gourmet, allowing wildlife to flourish is as critical as caring for her cornucopia of pasture-raised meat goats, pigs, sheep and chickens.

goats in vines

Photo: Jessica Rupprecht

“We had a pig wallow full of [native] tadpoles I kept putting water into,” says Jean. Whenever Jean can encourage local wildlife to succeed in the face of Florida’s tide of invasive species, she takes action.   “We need to pay attention to all the little creatures,” says Jean, noting that she has a butterfly garden on the 22 acre property—which includes 7 acres of forest—and leaves stands of native plants, including elderberries and wild persimmons, to provide food and habitat for wildlife, especially birds.

Larger wildlife also make use of the farm, which lies on the flight path between an eagle’s nest and its fishing spot. With avian predators, bobcats and deer as regular visitors to a creek that borders the property, acting to keep Hammock Farm Gourmet’s heritage breed animals safe from predators is an integral part of life on the farm. In order to protect her newborn kids and lambs, Jean keeps them in pastures nearby to frequent human activity. Chickens, which are on pasture during the day, are enclosed at night in a well-secured coop.woodpeckers

Jean has also found that she has better success with Australorp chickens, a heritage breed with a larger body size with black feathers. Lightered-colored chickens, as well as smaller birds, appear to be preferred by hawks. “We do our best to make sure we’re not inadvertently feeding the wildlife while still making sure they can pass through our property and go about their daily business,” says Jean.

“In our state, the corridors for bears and panthers are on cattle ranches,” she says. “We need consumers to understand the connections between farming and conservation.” By gaining recognition for Hammock Farm Gourmet as a Certified Wildlife Friendly® farm, Jean is glad showcase how agriculture and conservation fit together. Read more »


WFEN Welcomes Nuubia San Francisco as Founding Corporate Network Member Proving People, Planet and Profit are Compatible

San Francisco – January 6, 2015 The Wildlife Friendly Enterprise Network (WFEN), a global community dedicated to supporting products that conserve threatened wildlife and contribute to economic vitality for local communities, and Nuubia San Francisco, an artisan chocolatier making fine confections hand crafted from precious, humanely sourced ingredients, are pleased to announce an exciting new partnership blending gourmet sustainably sourced fancy food with international conservation and development.

“We are thrilled and honored to join The Wildlife Friendly Enterprise Network. Conservation is at the core of Nuubia’s DNA and we take great care that our commercial aspirations and operations benefit the preservation and protection of our planet,” said Nuubia CEO and Co-Founder Alexandra Saunders. “We look forward to partnering with other WFEN members who passionately respect ecosystems, animals and humanity. Working together we can make a difference in people’s lives with products that showcase efforts to protect endangered habitats, species and wild ecosystems.”

“We met Alexandra and learned about Nuubia San Francisco at the Great Apes Summit and Wildlife Film Festival in Jackson Hole, Wyoming last year,” said Julie Stein, Executive Director and co-Founder of Wildlife Friendly®. “Her passion for sustainability from her choice of product packaging to her decision to source both Palm Oil and GMO free in her products was apparent. We are excited to work with Nuubia to protect Great Apes and other key wildlife and habitat around the world and to demonstrate once again that ‘green’ does not mean a compromise in product quality. People, planet and profit are compatible.”

Nuubia San Francisco’s new retail location will open this month in the lobby of Twitter’s San Francisco headquarters. In addition to being a unique destination for ultra-fine confections, French macarons and ice creams, it will serve as a platform from which to show that fine food producers can be vested in the protection of species, ecosystems and the planet. To further expand consumer awareness, Nuubia San Francisco is also collaborating with the world famous San Diego Zoo, introducing zoo patrons to fine products that are made without the use of palm oil. Read more »


Chianti Cashmere Goat Farm earns Wildlife Friendly® Certification for Coexisting with Wolves

Radda in Chianti, Italy: – 02 Dec 2014 – The Wildlife Friendly Enterprise Network (WFEN), a global community dedicated to supporting products that conserve threatened wildlife and contribute to economic vitality in rural landscapes, is pleased to announce the awarding of Wildlife Friendly® Certification to Chianti Cashmere Goat Farm a sustainable luxury cashmere operation in the Tuscany region of Italy which raises cashmere goats while using predator-friendly tools to coexist with wolves.

“We applaud the patience, hard work and investment that producers like Chianti Cashmere have made in order to coexist with a keystone predator like wolves. By awarding our certification label which recognizes the use of non-lethal farming and herdinggoats & dogs practices we give global consumers the opportunity to vote their values with their pocketbooks. In this way consumers are able to reward producers for their extra expense and effort and help to ensure and sustain wild populations of native carnivores even on private lands in places like Tuscany,” said WFEN Executive Director Julie Stein.   “We are thrilled to not only welcome our first certified operation in Italy, but also in Europe, as wolves continue to expand there.”

Predator-friendly practices used by Chianti Cashmere include employing a dozen Abruzzo guard dogs for their herd of 250 Cashmere Goats, an ancient breed of shepherd dog raised for centuries in southern Italy, to protect against wolves and bears.

Dr. Nora Kravis, the founder and owner of Chianti Cashmere, is also working with Dr. Duccio Berzi, a technical advisor for the non-profit Italian group Canislupus Italia, towards the selection and implementation of preventative and non-lethal anti-predator solutions with the goal of making the farm a model for Best Management Practices (BMP) to spread predator-friendly know-how and certification to other Italian herders.

Canis lupus Italicus, photo © Dr. Duccio Berzi

Canis lupus Italicus, photo © Dr. Duccio Berzi

In addition, Dr. Kravis is an expert on pastoralism and cashmere goat genetics, with degrees in both  Veterinary Medicine and Textile Design, and is a regular participant and convener of workshops on related subjects internationally, and on the farm itself which is an agritourism destination for tourists as well as a center for the transfer of best practices to breeders and herders.

Chianti’s goat herd, which produces the raw material for a unique line of exclusive, locally processed Italian cashmere yarn, accessories and home textiles, originated in 1995 with the importing of the first cashmere goats into Italy, and improved over time by careful cross-breeding with local goats to create an Italian cashmere goat.

“We are delighted to have earned Wildlife Friendly® certification and to be recognized for our sustainability practices as well as to connect with consumers and companies who appreciate our efforts to coexist with wolves and other wildlife here in Italy” said Dr. Kravis.

Dr. Luigi Boitani, Professor of Conservation Biology at the University of Rome and widely considered to be one of the world’s leading authorities on wolves, explains “Wolves are recovering and expanding in many European countries and conflicts with humans are widespread and often difficult to manage. As a consequence wolves are vulnerable. This Wildlife Friendly® certification is extremely important for farmers across Europe showing them that coexistence is possible and recognizing and showcasing success stories for farmers using predator-friendly practices.” Read more »

Basic CMYK


Madrone Coast Farm First in California to Achieve Certified Wildlife Friendly® Status for coexistence with Mountain Lions

Madrone Coast Farm of Felton, CA Provides Habitat for Pumas

FELTON, CA (October 28 2014) Madrone Coast Farm is the first farm in California to achieve Certified Wildlife Friendly® status in recognition of its wildlife stewardship practices, following an ISO-compliant third-party audit process. “We feel that coexistence with wildlife, including mountain lions, is very important to the health of the local ecosystem.  Farmers and ranchers can successfully use proactive practices to coexist with predators,” says farmer Alison Charter-Smith.


Alison Charter-Smith of Madrone Coast Farm, holding an heritage breed piglet

Charter-Smith and her husband, Tony Jaehnichen, raise heritage chickens, ducks, goats, sheep, and pigs, and offer pasture-raised chicken and duck-eggs, pork and wool at 4 farmer’s markets throughout the Santa Cruz area. The vast majority of their farm is wooded and accessible to wildlife, including 3 juvenile mountain lions seen on the farm this past summer. In addition to maintaining ponds to provide water, Charter-Smith and Jaehnichen are working to increase the habitat value of their land for terrestrial and avian visitors alike. The farm has nesting boxes for swallows, bats, owls and bees. Black-tailed deer, coyotes and bobcats are also in the vicinity.

To keep stock safe, Madrone Coast Farm keeps a close eye on its animals, especially at vulnerable periods, such as lambing, corrals stock at night, and engages the help of a pair of Maremma livestock guardian dogs. “I feel great knowing my food purchases support wildlife,” says Madrone Coast customer Bonnie Doran. “It’s important to me to know the food I’m eating is not adversely impacting the ecosystem. I was raised to respect the wildlife that have always been here and belong. We need to coexist with native species, not to kill them off.”

“The Certified Wildlife Friendly® label helps consumers to vote with their pocketbooks. Consumers can now support free-ranging wildlife as they buy from local farms,” says Julie Stein, Executive Director of the global Wildlife Friendly Enterprise Network. Certified Wildlife Friendly® farms and ranches support wildlife, biodiversity, and a host of ecosystem services. Read more »

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Shea Terra Organics’ Tamanu Oil is Now Certified Wildlife Friendly®

The natural skin care company has partnered with Wildlife Friendly Enterprise Network in an effort to help conserve biodiversity and create jobs in Madagascar


Sterling, VA, March 2014 – For over a decade, Shea Terra Organics, a natural skin care line made using indigenous African ingredients, has provided 100% Pure Tamanu Oil (Certified Organic) from Madagascar. Starting this month, the oil that customers have come to love for its healing and anti-aging benefits will now be Certified Wildlife Friendly®. This new development comes as a result of Shea Terra Organics purchasing tamanu oil from a trading company in Madagascar that is certified by the Wildlife Friendly Enterprise Network (WFEN), whose goal is to help create jobs for communities in high poverty areas while also conserving Madagascar’s biodiversity.

Shea Terra Organics’ Tamanu Oil will now directly support the Vohibola forest, the last remaining forest on the eastern central coast of Madagascar with numerous endemic species. The Vohibola forest hosts four species of trees threatened with immediate extinction that cannot be found anywhere else on earth, one of which has only 33 specimens left. This project helps to ensure the sustainable management and conservation of biodiversity. It also helps local communities benefit from additional employment opportunities, improved income, larger profit margins, as well as access to training and education on sustainable business practices. Read more »

SOURCE LOGO WITH TAGLINEWildlife Friendly Enterprise Network Member 

Wildlife Friendly Enterprise Network Teams Up in Unique Partnership with Ethical Fashion Forum and its SOURCE Netork

Ethical Fashion Forum and Wildlife Friendly® Join Efforts to Showcase Sustainable Fashion Combining Substance and Style for the Benefit of People and the Planet


London – Feb. 17, 2014 – The Wildlife Friendly Enterprise Network (WFEN), an organization dedicated to the development, certification and marketing of products that conserve threatened wildlife while contributing to the economic vitality of local communities, is pleased to announce that it has joined forces with the Ethical Fashion Forum’s SOURCE Network in a unique new partnership. SOURCE Network, the global platform for sustainable fashion which provides tools and services for the fashion and textiles industries, and WFEN, with a network comprised of the worlds experts on wildlife conservation and sustainable development, will work together to promote conservation of some of the world’s most endangered species, living next to some of the most economically disadvantaged communities, in some of the most spectacular landscapes left on earth through sustainable fashion, working from field to final product to promote responsible production practices, enterprise development, education, branding and retail.

As part of this partnership WFEN also welcomes Ethical Fashion Forum as its 3rd Founding Corporate Member.  Julie Stein, co-founder and Executive Director of WFEN said “We are fielding increased interest from the sustainable fashion world in ‘greening’ their supply chains through Wildlife Friendly® sourcing.  This is a fantastic opportunity for both organizations to raise awareness and increase impact. We believe this two-way partnership will build on that growing momentum truly combining style with substance for global consumers.”

One channel through which WFEN expects to reach these consumers is via a regular expert guest column for SOURCE Intelligence, the largest B2B resource for sustainable fashion. The Wildlife Friendly® certified ‘cashmere with a conscience’ project lead by the Wildlife Conservation Society was featured by Ethical Fashion Forum’s SOURCE Intelligence in an article exploring fashions ‘wild’ side and sourcing with conservation in mind.

In addition, WFEN and its certified enterprises are already benefitting by effectively expanding the reach of often rural and remote enterprises through online and in person events. The Wildlife Friendly® certified Women for Conservation project which works with women living in the buffer zone outside of two important bird reserves in Colombia, recently participated in a curated global showcase for sustainable fashion called Brand Preview enabling them to access a worldwide audience through Ethical Fashion Forum’s 7000 members in 130 countries. This sustainably produced jewelry line not only empowers women artisans to become financially independent but makes them conservation pioneers and catalysts for change in their own communities through linked initiatives to protect two critically endangered birds, El Paujil de Pico Azul (Crax alberti) and the Santa Marta Parakeet (Pyrrhura viridicata), both endemic to Colombia. Read more »


Wildlife Friendly Enterprise Network Member


Wildlife Friendly Enterprise Network Welcomes FIRST Founding Corporate Network Member, GREATERGOOD

GreaterGood to Showcase and Support Wildlife Friendly® Products That Help People and the Planet

BOSTON – Jan. 28, 2014 – Wildlife Friendly Enterprise Network (WFEN), a global community dedicated to supporting products that conserve threatened wildlife and contribute to rural economic vitality, is pleased to announce that GreaterGood®, a family of online activism sites and its non-profit partner GreaterGood.org are its first Founding Corporate members. As a founding member, GreaterGood will work with WFEN and its global network of experts to promote wildlife conservation through facilitation and certification of responsible production practices, enterprise development, education, branding and retail.

“We are thrilled to welcome GreaterGood as our first-ever Founding Corporate Member,” said Julie Stein Executive Director of WFEN. “Its family of charitable giving sites and the ‘Gifts That Give More’ program are the perfect venue for reaching consumers who want their purchases to create social and environmental change.”

By working together to showcase the work of the growing number of Wildlife Friendly® enterprises to buyers and the consumer public, GreaterGood will support efforts to grow the market for products developed with sound practices, enabling enterprises to succeed for the benefit of both people and ecosystems.

“As a Founding Corporate Member, GreaterGood is ready to help the Wildlife Friendly Enterprise Network expand its reach and impact with our resources and community of ethically-minded consumers,” says Tim Kunin, CEO of GreaterGood. “We strongly support its mission of helping people and wildlife not only coexist, but thrive, and welcome the opportunity to further its cause.”

GreaterGood will consult on product development, help source sustainable goods, activate and maintain best practices for biodiversity and business, and build Wildlife Friendly® value chains. GreaterGood will also feature Certified Wildlife Friendly® and Predator Friendly® products on two of its charitable giving sites, The Animal Rescue Site and The Rainforest Site. Read more »