WFEN Teams Up With Ethical Fashion Forum
Wildlife Friendly Enterprise Network Teams Up in Unique Partnership with Ethical Fashion Forum and its SOURCE Netork
Ethical Fashion Forum and Wildlife Friendly® Join Efforts to Showcase Sustainable Fashion Combining Substance and Style for the Benefit of People and the Planet
FOR IMMEDIATE RELEASE
London – Feb. 17, 2014 – The Wildlife Friendly Enterprise Network (WFEN), an organization dedicated to the development, certification and marketing of products that conserve threatened wildlife while contributing to the economic vitality of local communities, is pleased to announce that it has joined forces with the Ethical Fashion Forum’s SOURCE Network in a unique new partnership. SOURCE Network, the global platform for sustainable fashion which provides tools and services for the fashion and textiles industries, and WFEN, with a network comprised of the worlds experts on wildlife conservation and sustainable development, will work together to promote conservation of some of the world’s most endangered species, living next to some of the most economically disadvantaged communities, in some of the most spectacular landscapes left on earth through sustainable fashion, working from field to final product to promote responsible production practices, enterprise development, education, branding and retail.
As part of this partnership WFEN also welcomes Ethical Fashion Forum as its 3rd Founding Corporate Member. Julie Stein, co-founder and Executive Director of WFEN said “We are fielding increased interest from the sustainable fashion world in ‘greening’ their supply chains through Wildlife Friendly® sourcing. This is a fantastic opportunity for both organizations to raise awareness and increase impact. We believe this two-way partnership will build on that growing momentum truly combining style with substance for global consumers.”
One channel through which WFEN expects to reach these consumers is via a regular expert guest column for SOURCE Intelligence, the largest B2B resource for sustainable fashion. The Wildlife Friendly® certified ‘cashmere with a conscience’ project lead by the Wildlife Conservation Society was featured by Ethical Fashion Forum’s SOURCE Intelligence in an article exploring fashions ‘wild’ side and sourcing with conservation in mind.
In addition, WFEN and its certified enterprises are already benefitting by effectively expanding the reach of often rural and remote enterprises through online and in person events. The Wildlife Friendly® certified Women for Conservation project which works with women living in the buffer zone outside of two important bird reserves in Colombia, recently participated in a curated global showcase for sustainable fashion called Brand Preview enabling them to access a worldwide audience through Ethical Fashion Forum’s 7000 members in 130 countries. This sustainably produced jewelry line not only empowers women artisans to become financially independent but makes them conservation pioneers and catalysts for change in their own communities through linked initiatives to protect two critically endangered birds, El Paujil de Pico Azul (Crax alberti) and the Santa Marta Parakeet (Pyrrhura viridicata), both endemic to Colombia.
By working together to showcase the growing number of Wildlife Friendly® enterprises and sourcing options available to designers, buyers and the consumer public, Ethical Fashion Forum and WFEN will support efforts to grow the market for beautiful products developed with sound practices, enabling enterprises to succeed for the benefit of both people and planet.
“This new partnership is really the perfect venue for reaching companies and consumers who want their purchases to create social and environmental change,” said Ms. Stein.
For a complete list of Certified Wildlife Friendly® and Predator Friendly® enterprises and retailers, and to learn more about WFEN’s global initiatives please visit: http://wildlifefriendly.org/.
About Wildlife Friendly Enterprise Network
Certified Wildlife Friendly® and Predator Friendly® represent grassroots farmers, ranchers, artisans and conservation heroes from around the world including two World Bank Development Marketplace Award winners, a U.N. Equator Prize winner, leadership in the world’s marketplace for REDD+ Carbon Offsets, a Time Hero for the Planet, and a National Geographic Big Cats Initiative grantee. Certified Wildlife Friendly® products contribute to the conservation of nearly 30 million acres of diverse wetlands, forests, and grasslands; protect keystone endangered species in Asia, Africa, and Latin and North America, including the Snow Leopard, Elephant, Cheetah, Spectacled Bear, and Wolf; and benefit over 200,000 people through increased food security, income and employment. For more information visit: www.wildlifefriendly.org
About Ethical Fashion Forum
The Ethical Fashion Forum aims to develop a collaborative movement which will transform social and environmental standards in the fashion industry within a decade. In 2011, the Ethical Fashion Forum launched the SOURCE, a ground breaking social enterprise set to transform livelihoods for 2.5 million people in the developing world and significantly reduce the environmental impact of the fashion industry.
SOURCE is a platform of tools and services for the fashion and textiles industries, from field to final product. It aims to make it easy for fashion professionals and businesses to work sustainably, inspire and motivate members, facilitate research and industry collaboration and put the spotlight on best practice.
SOURCE saves time, resources and money, providing users with a one- stop-shop of valuable, regularly updated information and contacts, with a focus on sustainability. For more information visit: www.ethicalfashionforum.com/
Contact: Julie Stein, Julie@wildlifefriendly.org