FOR IMMEDIATE RELEASE

Wildlife Friendly Enterprise Network Welcomes FIRST Founding Corporate Network Member, GREATERGOOD

GreaterGood to Showcase and Support Wildlife Friendly® Products That Help People and the Planet

BOSTON – Jan. 28, 2014 – Wildlife Friendly Enterprise Network (WFEN), a global community dedicated to supporting products that conserve threatened wildlife and contribute to rural economic vitality, is pleased to announce that GreaterGood®, a family of online activism sites and its non-profit partner GreaterGood.org are its first Founding Corporate members. As a founding member, GreaterGood will work with WFEN and its global network of experts to promote wildlife conservation through facilitation and certification of responsible production practices, enterprise development, education, branding and retail.

“We are thrilled to welcome GreaterGood as our first-ever Founding Corporate Member,” said Julie Stein Executive Director of WFEN. “Its family of charitable giving sites and the ‘Gifts That Give More’ program are the perfect venue for reaching consumers who want their purchases to create social and environmental change.”

By working together to showcase the work of the growing number of Wildlife Friendly® enterprises to buyers and the consumer public, GreaterGood will support efforts to grow the market for products developed with sound practices, enabling enterprises to succeed for the benefit of both people and ecosystems.

“As a Founding Corporate Member, GreaterGood is ready to help the Wildlife Friendly Enterprise Network expand its reach and impact with our resources and community of ethically-minded consumers,” says Tim Kunin, CEO of GreaterGood. “We strongly support its mission of helping people and wildlife not only coexist, but thrive, and welcome the opportunity to further its cause.”

GreaterGood will consult on product development, help source sustainable goods, activate and maintain best practices for biodiversity and business, and build Wildlife Friendly® value chains. GreaterGood will also feature Certified Wildlife Friendly® and Predator Friendly® products on two of its charitable giving sites, The Animal Rescue Site and The Rainforest Site. Read more »