Wildlife Friendly Enterprise Network
Wildlife Friendly Enterprise Network


Application Process

The Wildlife Friendly Enterprise Network (WFEN) is a global community dedicated to the development and marketing of products that conserve threatened wildlife while contributing to the economic vitality of rural communities. This application overview describes the process to qualify for Wildlife Friendly™ Certification for producers outside of North America.

The application process consists of the following components: A) Pre-Assessment + Reference + Payment of Application Fee and B) Full Application.

Please review the Certification FAQs page and learn how WFEN defines Key Species before beginning your application.

A. Pre-Assessment + Reference + Application Fee

First, an applicant must submit the Wildlife Friendly™ Global Products Pre-Assessment Form and Reference Form. The Pre-Assessment Form provides background about producers, their products, and wildlife conservation conditions in their area to understand if the products may meet the WFEN Mission and Product Certification Criteria. The Pre-Assessment Form can be dowloaded here.

The Reference Form must be completed by someone at a conservation organization (NGO, university, government agency) who is familiar with the program and its conservation context, especially negative impact mitigation, maximum conservation benefit facilitation, and monitoring. The Reference Form can be dowloaded here.

The Pre-Assessment stage enables WFEN to provide guidance to new producers of wildlife friendly products. If the WFEN Certification Committee determines that a product does not meet the WFEN Mission or Product Certification Criteria, an applicant can act to address concerns identified by the Committee and may resubmit the Pre-Assessment Form at any time.

A non-refundable fee of $250 must accompany the Pre-Assessment and Reference Form. The Application Fee may be submitted here; please note the date that payment was submitted in your application e-mail.

Please send completed Pre-Assessment and Reference Forms to: julie@wildlifefriendly.org and marissa@wildlifefriendly.org with the subject “WFEN Global Products Application” in the subject line.

B. Product Submission Form

Once the Pre-Assessment + Reference Form + Application Fee have been submitted, the WFEN Certification Committee will review these documents and applicants that are deemed to meet our criteria will be invited by WFEN to complete the Product Submission Form.

The Full Application requires additional details a) to determine the product’s ability to satisfy the WFEN Product Certification Criteria and b) to gauge the market-readiness of the product.

During the Full Application process, WFEN will work with applicants to determine their annual certification renewal fee amount. Annual fees are based on the WFEN Sliding Scale available here.

Certified enterprises are also required to submit mandatory biennial reporting.

Approval Process

The Certification Committee reviews each Full Application and makes recommendations to the WFEN Board for acceptance of suitable products. Either the Certification Committee or the WFEN Board may request additional information in order to make a determination.

Applicants will be notified of approval or rejection in a timely fashion. Applications are reviewed in the order that they were received. Currently the WFEN Certification Committee is meeting on a quarterly basis. Decisions may take three to nine months. Rejected applicants may reapply after one year.

All certified enterprises are evaluated annually and are required to demonstrate continued ability to meet WFEN requirements. Annual renewal fees must be paid to maintain active certification status.

A flowchart of the entire Certification Process can be downloaded here: Wildlife Friendly Certification Flowchart

Appeal Process

If an applicant believes a product has been rejected unfairly, he or she can submit an appeal to the WFEN Board within one month of notice of rejection. Applicants whose appeals are rejected may elect to reapply after one year.