The Certified Wildlife Friendly™ family of labels use the power of the marketplace to create on-the-ground change by providing incentives for the protection of endangered wildlife around the world, offering opportunity in often remote and highly disadvantaged communities, and enabling conservation of the earth’s remaining intact landscapes.
Our certified enterprises protect keystone endangered species on five continents, such as the Snow Leopard, Elephant, Red Panda, and Wolf; conserve over thirteen million hectares of diverse wetlands, forests, and grasslands; and benefit over 300,000 people who coexist with wildlife through employment and income generation.
Based on the principles of wildlife conservation, economic well-being, and accountability, each of our certified product lines illustrates the possibilities of triple-bottom-line success for people, planet and profit.
