Wildlife Friendly Enterprise Network
Wildlife Friendly Enterprise Network

Publications


Flagship Reports and Tools

Green Marketing Trends
Guidance for Wildlife Friendly Products to Understand & Access Green Markets
This guide provides an overview of green market trends using language, research findings, and market segmentation in U.S. markets. The guide provides specific information on how to prepare and position your Wildlife Friendly™ products to be successful in the marketplace.
Green Marketing Trends Tool (1.1mb)

New and Evolving Web-based Marketing
How to Find a Market Outlet for your Wildlife Friendly Products
This tool provides guidance on accessing web-based and distributor assisted markets for Wildlife Friendly™ products.
Market Outlets Tool (1.9mb)

Conservation Marketing Equation
The Conservation Marketing Equation manual helps readers better understand product development and marketing that promotes conservation and social equity.

The manual is intended to assist conservation and development professionals in choosing business opportunities that conserve biodiversity while reducing poverty for marginalized rural people. The assumption is that the proposed opportunity needs to be financially sustainable, and this tool provides specific information and product worksheets to assess product market readiness.
Report | Worksheet 1 | Worksheet 2 | Worksheet 3 | Worksheet 4 | Worksheet 5


Other Publications

Tools and Resources for Nature-Based Tourism
WFEN’s work is featured throughout this World Bank report. Download the full report on their website here.

Mobilizing Private Finance for Nature
WFEN is mentioned on page 54 of this report by the World Bank Group. View the full report here.

Diversifying Local Livelihoods While Sustaining Wildlife: Exploring incentives for community-based conservation
WFEN’s work is featured on pages 19-20 and 27-28 of this report by the Luc Hoffmann Institute. View the full report on their website here.

Wildlife Friendly™ Certification and Species-specific Certifications for Products and Tourism
WFEN overview featured on the Encosh platform for solutions to human-wildlife conflict. Available here.

Certified Wildlife Friendly™ Agriculture
Certified Wildlife Friendly™ featured in the PANORAMA solutions-sharing platform. Available here.

Sustainable Development of Wildlife Tourism in Asia and the Pacific: Good Practices and Their Implications
The Certified Wildlife Friendly™ Mangrove Paddle Boat Tour Guide Association is featured as a case study in the report by the UN World Tourism Association. The report can be downloaded here.

The Effects of Wildlife-Based Ecotourism
The Certified Wildlife Friendly™ approach to tourism is featured in this chapter of “International Wildlife Management: Conservation Challenges in a Changing World” by Walt Anderson and Marissa Altmann (2019). Partial preview available on Google Books here. Contact marissa@wildlifefriendly.org for a full copy.

Tourism4Development, Year of Sustainable Tourism
WFEN’s work featured in this solutions platform for the International Year of Sustainable Tourism (2017). Certified Wildlife Friendly™ Tourism; Certified Gorilla Friendly™ Tourism (a partnership with the International Gorilla Conservation Programme, a coalition programme of Conservation International, Fauna & Flora International, and the World Wide Fund for Nature); and Certified Sea Turtle Friendly™ Tourism.

Wildlife-based tourism as sustainable conservation strategy: ecological and management indicators of conservation impact
Thesis by WFEN’s Marissa Altmann, with mention of Certified Wildlife Friendly™ Tourism and related programs as a strategy to mitigate wildlife impacts resulting from tourism. Available on ResearchGate here.

Compounding wildlife impacts of trafficking & the tourism sector: A lens to examine ecological, social, economic, & political indicators of conservation impact
WFEN’s own Marissa Altmann explores the relationship and compounding effects of Tourism and the Illegal Wildlife Trade in this poster presentation based on her thesis work which can be downloaded here

2014 State of Conservation Report for Bwindi Impenetrable National Park World Heritage Site, Uganda, Uganda Wildlife Authority (UWA), UNESCO
The Gorilla Friendly™ Feasibility report published by WFEN in partnership with the International Gorilla Conservation Programme and with generous support from WWF-Sweden is included in this publication linked here

Making Environmental Financing Work: Payment for Ecosystem Services (PES) – Experiences from the Philippines
WFEN Executive Director Julie Stein and WFEN Boardmember and co-founder Ann Koontz are co-authors on this report. Chapter 5 examines the role that Wildlife Tourism can play as a valuable Ecosystem Service. The full report is linked here

USAID / TRANSLINKS Natural Resources and Development Portal
This portal hosts a library of excellent technical papers and other documents published by or about the Wildlife Friendly Enterprise Network.

The Scaling-up Workshop and Trade Show
Held June 12 to 15, 2011 on Bainbridge Island, this workshop included 44 people from around the world and the United States representing industry, donors, conservation groups, NGOs, media, and Certified Wildlife Friendly™ enterprises.
Executive Summary (100kb) | Proceedings-2011 (2.1mb)