Wildlife Friendly Enterprise Network
Wildlife Friendly Enterprise Network


Diversifying Local Livelihoods While Sustaining Wildlife: Exploring incentives for community-based conservation

WFEN’s work is featured on pages 19-20 and 27-28 of this report by the Luc Hoffmann Institute. View the full report on their website here.

Wildlife Friendly™ Certification and Species-specific Certifications for Products and Tourism

WFEN overview featured on the Encosh platform for solutions to human-wildlife conflict. Available here.

Certified Wildlife Friendly™ Agriculture

Certified Wildlife Friendly™ featured in the PANORAMA solutions-sharing platform. Available here.

The Certified Wildlife Friendly™ Mangrove Paddle Boat Tour Guide Association, Philippines

The Mangrove Paddle Boat Tour Guide Association, a Certified Wildlife Friendly™ enterprise, is featured as a case study in the report “Sustainable Development of Wildlife Tourism in Asia and the Pacific: Good Practices and Their Implications” by the UN World Tourism Association. The report can be downloaded here.

The Effects of Wildlife-Based Ecotourism. Walt Anderson and Marissa C.G. Altmann

The Certified Wildlife Friendly™ approach to tourism is featured in this chapter of ‘International Wildlife Management: Conservation Challenges in a Changing World’ (2019). Partial preview available on Google Books here. Contact marissa@wildlifefriendly.org for a full copy.

Tourism4Development, Year of Sustainable Tourism

WFEN’s work featured in this solutions platform for the International Year of Sustainable Tourism (2017). Certified Wildlife Friendly™ Tourism; Certified Gorilla Friendly™ Tourism (a partnership with the International Gorilla Conservation Programme, a coalition programme of Conservation International, Fauna & Flora International, and the World Wide Fund for Nature); and Certified Sea Turtle Friendly™ Tourism.

Compounding wildlife impacts of trafficking & the tourism sector: A lens to examine ecological, social, economic, & political indicators of conservation impact, Marissa C.G. Altmann

WFEN’s own Marissa Altmann explores the relationship and compounding effects of Tourism and the Illegal Wildlife Trade in this poster presentation based on her thesis work which can be downloaded here

2014 State of Conservation Report for Bwindi Impenetrable National Park World Heritage Site,
Uganda, Uganda Wildlife Authority (UWA), UNESCO

The Gorilla Friendly™ Feasibility report published by WFEN in partnership with the International Gorilla Conservation Programme and with generous support from WWF-Sweden is included in this publication linked here

Making Environmental Financing Work: Payment for Ecosystem Services (PES) – Experiences from the Philippines

WFEN Executive Director Julie Stein and WFEN Boardmember and co-founder Ann Koontz are co-authors on this report. Chapter 5 examines the role that Wildlife Tourism can play as a valuable Ecosystem Service. The full report is linked here

USAID / TRANSLINKS Natural Resources and Development Portal

This portal hosts a library of excellent technical papers and other documents published by or about the Wildlife Friendly Enterprise Network
Wildlife Friendly® Scaling-Up Workshop

The Scaling-Up Workshop and Tradeshow, held June 12 to 15, 2011 on Bainbridge Island, included 44 people from around the world and the United States representing industry, donors, conservation groups, NGOs, media, and certified wildlife friendly enterprises.
Executive Summary (100kb) | Proceedings-2011 (2.1mb)

Green Marketing Trends

Guidance for Wildlife Friendly Products to Understand & Access Green Markets

This guide provides an overview of green market trends using language, research findings, and market segmentation in U.S. markets. The guide provides specific information on how to prepare and position your Wildlife Friendly™ products to be successful in the marketplace.
Green Marketing Trends Tool (1.1mb)

New and Evolving Web-based Marketing

How to Find a Market Outlet for your Wildlife Friendly Products
This tool provides guidance on accessing web-based and distributor assisted markets for Wildlife Friendly™ products.
Market Outlets Tool (1.9mb)

Conservation Marketing Equation

The Conservation Marketing Equation manual helps readers better understand product development and marketing that promotes conservation and social equity.

The manual is intended to assist conservation and development professionals in choosing business opportunities that conserve biodiversity while reducing poverty for marginalized rural people. The assumption is that the proposed opportunity needs to be financially sustainable, and this tool provides specific information and product worksheets to assess product market readiness.
Report | Worksheet 1 | Worksheet 2 | Worksheet 3 | Worksheet 4 | Worksheet 5