Wildlife Friendly Enterprise Network
Wildlife Friendly Enterprise Network

Wildlife Friendly™ Tourism


The Wildlife Friendly Enterprise Network has defined a new category of tourism that directly supports on-the-ground conservation of wildlife, while providing increased opportunities to associated communities.

Wildlife Friendly™ Tourism uses cutting edge, expert-driven best practices to define guidelines for tourism and related impacts on threatened, endangered, or otherwise important species of wildlife.  

The Wildlife Friendly Enterprise Network is working with the IUCN Tourism and Protected Areas Specialist Group (TAPAS) Biodiversity Working Group to define the principles and standards of Wildlife Friendly™ Tourism to ensure that travel enterprises within this category meet the intended goals: To inform and empower consumers, communities, companies, and organizations to be catalysts for change for the benefit of livelihoods, wildlife, and ecosystems.

We are currently accepting Wildlife Friendly™ Tourism applicants from around the world, including resorts, lodges, tour operators, and others. To request pre-assessment materials, please e-mail Marissa@wildlifefriendly.org.

Wildlife Friendly™ Tourism Definition  

Wildlife Friendly™ Tourism is defined as “Tourism that maximizes opportunities for travelers, communities, and businesses to not only engage as partners but to advance the on-the-ground conservation of Key Species* while minimizing negative impacts on wildlife.”

Species-focused Approaches  

As part of this work WFEN is also pioneering a species-focused expert driven approach based on the best available science to address key threats to threatened, rare and endangered species. Modeled on the work-to-date to develop Gorilla Friendly™, in close partnership with the International Gorilla Conservation Programme, a coalition program of Fauna & Flora International (FFI) and the World Wide Fund for Nature (WWF), WFEN is now replicating and piloting this model for sea turtles and other species.  You can learn more on the Gorilla Friendly™ and Sea Turtle Friendly™ sections of our website.