Wildlife Friendly Enterprise Network

WFEN and Firepot Nomadic Teas join forces to start the Roar Collaborative



Sarah Scarborough, founder of Firepot Nomadic Teas, has teamed up with Julie Stein, executive director and co-founder of Wildlife Friendly Enterprise Network to start Roar Collaborative, a new project that is helping women lead wildlife conservation across the globe by offering training, skill-sharing and market access to young women in tea origin regions with the goal of building self-sufficiency.

Since 2001, Firepot has donated one percent of its sales to foundations supporting women and wildlife in tea origin countries in an effort to make a connection between tea lovers and growers, seeking to improves the lives of both. Firepot has been able to achieve that mission through its partnership with One Percent for the Planet, a global network of business, nonprofits and individuals working together for a healthy planet. Passionate about maintaining the principles of ethical trade and organic sourcing, Scarborough has multiple degrees in environmental studies, agroecology and sustainable development and received a Congressional Award of Merit for her advocacy of Fair Trade in 2005.


Currently funded by one percent of Firepot’s sales, Roar Collaborative provides education and support for young women by fostering leadership opportunities and enabling women to become conservation leaders, social entrepreneurs and change-makers in their communities. Building on the belief that innovative, sustainable and diversified businesses emerge when women take a stand in leading wildlife conservation, Roar Collaborative gives women access to the tools they need to make a difference thorough sustainable wildlife tourism, biodiverse spice production or textile and jewelry design.

The Wildlife Friendly Enterprise Network is an international organization that helps conserve threatened wildlife while contributing to the economic vitality of rural communities. Its mission is to protect wildlife in its natural habitat, as well as agricultural lands in-between, by certifying enterprises that assure people and nature coexist and thrive by using the power of the marketplace to create on-the-ground change. The Network consists of conservationists, businesses, artisans, farmers, ranchers and herders, harvesters and indigenous peoples from around the world.


Businesses and individuals can join the collaborative by hosting local events to cultivate personal growth and knowledge or by becoming a partner through investing in micro-loans to help women start their own businesses. Donations can also be made online to go directly towards funding programs to raise awareness and foster education and skill development in young women and girls.

Please visit the collaborative’s website at www.roarcollaborative.com to learn more about the project and ways to get involved.

About Firepot Nomadic Teas

Created in 2001 by world-traveler and sustainable living expert, Sarah Scarborough, Firepot Nomadic Teas is a quality tea company that takes pride in its commitment to quality and ethical trading practices. Its organic teas and spices are sourced from producers in Africa, India and Asia, and offer an authentic taste of some of our globe’s most inspiring cultures. Firepot donates one percent of all sales to the empowerment of women and preservation of wildlife in tea origins. For more information, visit www.firepot.com, or check out Facebook, Instagram and Twitter.



Alli Bridgers                                        Diana Barton

615.540.0266                                       615.540.0266

Alli@breadandbutterpr.com                 Diana@breadandbutterpr.com


BeadWORKS, which empowers women and conserves wildlife in northern Kenya, is now Certified Wildlife Friendly


ISIOLO, kenya: – 31 march-2017– The Wildlife Friendly Enterprise Network (WFEN), a global community dedicated to the development and promotion of products and tourism that contribute to the conservation of threatened wildlife and to the economic vitality of rural landscapes, is pleased to announce the awarding of Wildlife Friendly® Certification to BeadWORKS Kenya, a business line of Northern Rangelands Trading Limited (NRTT), providing conservation-linked economic opportunity to people and communities in northern Kenya.

photo credit Ami Vitale

photo credit Ami Vitale

When you empower women in northern Kenya, you are supporting children’s education, boosting local economies and protecting wildlife. Every BeadWORKS item is handcrafted by one of over 1,000 women from 9 NRT community conservancies. The women gather together under the shade of an acacia tree to craft individual beaded items for sale all over the world. Through BeadWORKS, they are able to earn a living using their traditional beading skills rather than through livestock grazing, charcoal production and other environmentally damaging activities.

BeadWORKS empowers pastoralist women and changes their attitudes about local wildlife as they discover the connection between bead sales and wildlife protection. The ripple effects of these attitudes spread through their families and communities, creating broader impacts for wildlife. Many species – in particular elephants – are thriving as sustainable businesses grow around conservation. Since 2012, elephant poaching in northern Kenya’s community conservancies has dropped by 53%.

womenbeadersbeadworks“We know from research around the world that improving women’s lives is a key poverty alleviation strategy because they invest in their future and the future of their families. Women also often make important decisions about the use of natural resources in a community. By giving wildlife an economic value while alive, rather than for meat and parts in the illegal wildlife trade, and by directly linking wildlife and habitat conservation to livelihood benefits, you have accomplished something quite significant. We applaud the wonderful work of the superstar women entrepreneurs of BeadWORKS,” said Julie Stein, Executive Director of WFEN.

By buying Certified Wildlife Friendly® products from Beadworks consumers are helping empower women and families, and conserve wildlife and natural resources in northern Kenya.


About Wildlife Friendly Enterprise Network

WFEN and its certification programs represent grassroots farmers, ranchers, artisans, indigenous peoples and conservation heroes from around the world, including two World Bank Development Marketplace Award winners, a U.N. Equator Prize winner, leadership in the world’s marketplace for REDD+ Carbon Offsets, a Time Hero for the Planet, and a National Geographic Big Cats Initiative grantee. Certified Wildlife Friendly® products contribute to the conservation of over twelve million hectares of diverse wetlands, forests, and grasslands; protect keystone endangered species in Asia, Africa, Europe, and Latin and North America – including the snow leopard, tiger, elephant, cheetah, red panda, and wolf – and benefit over 200,000 people through increased food security, income and employment. For more information visit: www.wildlifefriendly.org



About BeadWORKS

BeadWORKS Kenya is a business line of Northern Rangelands Trading Limited, providing conservation-linked economic opportunity to people and communities in northern Kenya. For more information visit: http://www.beadworkskenya.com/

Instagram @beadworkskenya
Facebook: Beadworks Kenya




Beatrice Lempaira – beatrice.lempaira@nrt-kenya.org

Wildlife Friendly

Julie Stein: Julie@wildlifefriendly.org