New Slow Fashion Brand Violet Revolt Launches with Certified Wildlife Friendly™ Artisan Detailing
for immediate release
SEATTLE – 19 October 2021 – For fashion designer Lindsey Biondo it all started with her great-grandmother’s sewing machine from the 1970’s. “I found it stored away in a spare room one day while I was still in college and decided to do some prototypes while doing research into sustainable fibers.”
Through her research Biondo says she was shocked to learn about the ecological destruction that was a byproduct of the fashion industry which inspired her to action. She dedicated herself to finding a solution that checked all of the boxes including minimizing harm to the planet or its inhabitants. Violet Revolt was the result.
Each piece is crafted by hand in the United States and some of the pieces feature beading ethically sourced from women artisans in Northern Kenya whose project has been certified as Wildlife Friendly™ by the Wildlife Friendly Enterprise Network (WFEN).
“I initially started crafting this collection during my time spent working in Kenya. I always knew I wanted to find a way to have each collection contribute to wildlife conservation. During my time there, I connected with a local organization, BeadWORKS Kenya, that employs Northern Kenyan pastoralist women to creating traditional beading. Over the course of 1.5 years I collaborated with them on creating designs that fit in with my wearable art, and we ended up coming up with a method where I would ship them Oeko-Tex certified canvas for them to bead, which they would then ship to me in the US, where I hand sew each beading section onto my plant-dyed, 100% GOTS certified cotton pieces,” explains Biondo.
The beadwork enterprise provides a source of income to women in this region of Kenya and is part of a larger wildlife conservation project managed by the Northern Rangelands Trust.
“We love the entrepreneurial spirit of the young designers that are coming to us seeking sustainable solutions that protect people and wildlife,” said Julie Stein, Executive Director and Co-founder of WFEN. “Lindsey’s new collection is about incremental changes consumers can make through their purchasing decisions to have a positive impact which in this case takes the form of wearable art with a unique story.”
The Endless Collection can be purchased via: violetrevolt.com
About Violet Revolt
Violet Revolt is a sustainable, slow fashion brand, crafting one-of-a-kind pieces from naturally dyed, organic plant fabrics. Some pieces feature traditional beading done by an organization that employs women in Northern Kenya and contributes to local wildlife conservation. A portion of every purchase from Violet Revolt is donated to select international conservation nonprofits.
Violet Revolt was created to clothe the world with purpose through sustainable, wearable art.
About Wildlife Friendly Enterprise Network
WFEN and its certification programs represent grassroots farmers, ranchers, herders, artisans, indigenous peoples and conservation heroes from around the world including two World Bank Development Marketplace Award winners, a U.N. Equator Prize winner, leadership in the world’s marketplace for REDD+ Carbon Offsets, and a Time Hero for the Planet. Wildlife Friendly® products contribute to the conservation of over fourteen million hectares of diverse wetlands, forests, and grasslands; protect keystone endangered species in Asia, Africa, Europe, and Latin and North America, including the slow loris, snow leopard, elephant, cheetah, red panda, and wolf; and benefit over 400,000 people through increased food security, income and employment. For more information visit: www.wildlifefriendly.org, Instagram: @wildlifefriendly, Twitter: @wfen
BeadWORKS, which empowers women and conserves wildlife in northern Kenya, is now Certified Wildlife Friendly™
FOR IMMEDIATE RELEASE
ISIOLO, kenya: – 31 march-2017– The Wildlife Friendly Enterprise Network (WFEN), a global community dedicated to the development and promotion of products and tourism that contribute to the conservation of threatened wildlife and to the economic vitality of rural landscapes, is pleased to announce the awarding of Wildlife Friendly® Certification to BeadWORKS Kenya, a business line of Northern Rangelands Trading Limited (NRTT), providing conservation-linked economic opportunity to people and communities in northern Kenya.
When you empower women in northern Kenya, you are supporting children’s education, boosting local economies and protecting wildlife. Every BeadWORKS item is handcrafted by one of over 1,000 women from 9 NRT community conservancies. The women gather together under the shade of an acacia tree to craft individual beaded items for sale all over the world. Through BeadWORKS, they are able to earn a living using their traditional beading skills rather than through livestock grazing, charcoal production and other environmentally damaging activities.
BeadWORKS empowers pastoralist women and changes their attitudes about local wildlife as they discover the connection between bead sales and wildlife protection. The ripple effects of these attitudes spread through their families and communities, creating broader impacts for wildlife. Many species – in particular elephants – are thriving as sustainable businesses grow around conservation. Since 2012, elephant poaching in northern Kenya’s community conservancies has dropped by 53%.
“We know from research around the world that improving women’s lives is a key poverty alleviation strategy because they invest in their future and the future of their families. Women also often make important decisions about the use of natural resources in a community. By giving wildlife an economic value while alive, rather than for meat and parts in the illegal wildlife trade, and by directly linking wildlife and habitat conservation to livelihood benefits, you have accomplished something quite significant. We applaud the wonderful work of the superstar women entrepreneurs of BeadWORKS,” said Julie Stein, Executive Director of WFEN.
By buying Certified Wildlife Friendly® products from Beadworks consumers are helping empower women and families, and conserve wildlife and natural resources in northern Kenya.
About Wildlife Friendly Enterprise Network
WFEN and its certification programs represent grassroots farmers, ranchers, artisans, indigenous peoples and conservation heroes from around the world, including two World Bank Development Marketplace Award winners, a U.N. Equator Prize winner, leadership in the world’s marketplace for REDD+ Carbon Offsets, a Time Hero for the Planet, and a National Geographic Big Cats Initiative grantee. Certified Wildlife Friendly® products contribute to the conservation of over twelve million hectares of diverse wetlands, forests, and grasslands; protect keystone endangered species in Asia, Africa, Europe, and Latin and North America – including the snow leopard, tiger, elephant, cheetah, red panda, and wolf – and benefit over 200,000 people through increased food security, income and employment. For more information visit: www.wildlifefriendly.org
BeadWORKS Kenya is a business line of Northern Rangelands Trading Limited, providing conservation-linked economic opportunity to people and communities in northern Kenya. For more information visit: https://www.beadworkskenya.com/
Beatrice Lempaira – firstname.lastname@example.org
Julie Stein: Julie@wildlifefriendly.org