Shea Terra Organics’ Tamanu Oil is Now Certified Wildlife Friendly®

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Shea Terra Organics’ Tamanu Oil is Now Certified Wildlife Friendly®

The natural skin care company has partnered with Wildlife Friendly Enterprise Network in an effort to help conserve biodiversity and create jobs in Madagascar

FOR IMMEDIATE RELEASE 

Sterling, VA, March 2014 – For over a decade, Shea Terra Organics, a natural skin care line made using indigenous African ingredients, has provided 100% Pure Tamanu Oil (Certified Organic) from Madagascar. Starting this month, the oil that customers have come to love for its healing and anti-aging benefits will now be Certified Wildlife Friendly®. This new development comes as a result of Shea Terra Organics purchasing tamanu oil from a trading company in Madagascar that is certified by the Wildlife Friendly Enterprise Network (WFEN), whose goal is to help create jobs for communities in high poverty areas while also conserving Madagascar’s biodiversity.

Shea Terra Organics’ Tamanu Oil will now directly support the Vohibola forest, the last remaining forest on the eastern central coast of Madagascar with numerous endemic species. The Vohibola forest hosts four species of trees threatened with immediate extinction that cannot be found anywhere else on earth, one of which has only 33 specimens left. This project helps to ensure the sustainable management and conservation of biodiversity. It also helps local communities benefit from additional employment opportunities, improved income, larger profit margins, as well as access to training and education on sustainable business practices. Continue reading

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WFEN Teams Up With Ethical Fashion Forum

SOURCE LOGO WITH TAGLINEWildlife Friendly Enterprise Network Member 

Wildlife Friendly Enterprise Network Teams Up in Unique Partnership with Ethical Fashion Forum and its SOURCE Netork

Ethical Fashion Forum and Wildlife Friendly® Join Efforts to Showcase Sustainable Fashion Combining Substance and Style for the Benefit of People and the Planet

FOR IMMEDIATE RELEASE

London – Feb. 17, 2014 – The Wildlife Friendly Enterprise Network (WFEN), an organization dedicated to the development, certification and marketing of products that conserve threatened wildlife while contributing to the economic vitality of local communities, is pleased to announce that it has joined forces with the Ethical Fashion Forum’s SOURCE Network in a unique new partnership. SOURCE Network, the global platform for sustainable fashion which provides tools and services for the fashion and textiles industries, and WFEN, with a network comprised of the worlds experts on wildlife conservation and sustainable development, will work together to promote conservation of some of the world’s most endangered species, living next to some of the most economically disadvantaged communities, in some of the most spectacular landscapes left on earth through sustainable fashion, working from field to final product to promote responsible production practices, enterprise development, education, branding and retail.

As part of this partnership WFEN also welcomes Ethical Fashion Forum as its 3rd Founding Corporate Member.  Julie Stein, co-founder and Executive Director of WFEN said “We are fielding increased interest from the sustainable fashion world in ‘greening’ their supply chains through Wildlife Friendly® sourcing.  This is a fantastic opportunity for both organizations to raise awareness and increase impact. We believe this two-way partnership will build on that growing momentum truly combining style with substance for global consumers.”

One channel through which WFEN expects to reach these consumers is via a regular expert guest column for SOURCE Intelligence, the largest B2B resource for sustainable fashion. The Wildlife Friendly® certified ‘cashmere with a conscience’ project lead by the Wildlife Conservation Society was featured by Ethical Fashion Forum’s SOURCE Intelligence in an article exploring fashions ‘wild’ side and sourcing with conservation in mind.

In addition, WFEN and its certified enterprises are already benefitting by effectively expanding the reach of often rural and remote enterprises through online and in person events. The Wildlife Friendly® certified Women for Conservation project which works with women living in the buffer zone outside of two important bird reserves in Colombia, recently participated in a curated global showcase for sustainable fashion called Brand Preview enabling them to access a worldwide audience through Ethical Fashion Forum’s 7000 members in 130 countries. This sustainably produced jewelry line not only empowers women artisans to become financially independent but makes them conservation pioneers and catalysts for change in their own communities through linked initiatives to protect two critically endangered birds, El Paujil de Pico Azul (Crax alberti) and the Santa Marta Parakeet (Pyrrhura viridicata), both endemic to Colombia. Continue reading

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Wildlife Friendly Enterprise Network Welcomes FIRST Founding Corporate Network Member, GREATERGOOD

GreaterGoodLogo

Wildlife Friendly Enterprise Network Member

FOR IMMEDIATE RELEASE

Wildlife Friendly Enterprise Network Welcomes FIRST Founding Corporate Network Member, GREATERGOOD

GreaterGood to Showcase and Support Wildlife Friendly® Products That Help People and the Planet

BOSTON – Jan. 28, 2014 – Wildlife Friendly Enterprise Network (WFEN), a global community dedicated to supporting products that conserve threatened wildlife and contribute to rural economic vitality, is pleased to announce that GreaterGood®, a family of online activism sites and its non-profit partner GreaterGood.org are its first Founding Corporate members. As a founding member, GreaterGood will work with WFEN and its global network of experts to promote wildlife conservation through facilitation and certification of responsible production practices, enterprise development, education, branding and retail.

“We are thrilled to welcome GreaterGood as our first-ever Founding Corporate Member,” said Julie Stein Executive Director of WFEN. “Its family of charitable giving sites and the ‘Gifts That Give More’ program are the perfect venue for reaching consumers who want their purchases to create social and environmental change.”

By working together to showcase the work of the growing number of Wildlife Friendly® enterprises to buyers and the consumer public, GreaterGood will support efforts to grow the market for products developed with sound practices, enabling enterprises to succeed for the benefit of both people and ecosystems.

“As a Founding Corporate Member, GreaterGood is ready to help the Wildlife Friendly Enterprise Network expand its reach and impact with our resources and community of ethically-minded consumers,” says Tim Kunin, CEO of GreaterGood. “We strongly support its mission of helping people and wildlife not only coexist, but thrive, and welcome the opportunity to further its cause.”

GreaterGood will consult on product development, help source sustainable goods, activate and maintain best practices for biodiversity and business, and build Wildlife Friendly® value chains. GreaterGood will also feature Certified Wildlife Friendly® and Predator Friendly® products on two of its charitable giving sites, The Animal Rescue Site and The Rainforest Site. Continue reading

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Dancing Goat Creamery Products & Bushblok are Now Certified Wildlife Friendly®

CCF LogoFOR IMMEDIATE RELEASE

September 12, 2013 (OTJIWARONGO, Namibia) – Cheetah Conservation Fund (CCF) is pleased to announce that both its Bushblok fuel logs and its Dancing Goat Creamery dairy products have been accepted as Certified Wildlife Friendly® by the Wildlife Friendly Enterprise Network (WFEN).  Certified Wildlife Friendly® develops, certifies and promotes products and practices that conserve threatened wildlife while contributing to the economic vitality of rural communities. Both the Bushblok and Dancing Goat Creamery products will now feature a specially-designed label indicating that they have met WFEN’s standards for certification.

“We’ve been involved with WFEN since its inception,” says Dr. Laurie Marker, Founder and Executive Director of CCF. “We believe strongly in the power of consumer choice to promote conservation.  By allowing those who utilise predator-friendly farming practices to promote their products with a certification, you create a premium on those products that benefits both the farmer and the predators.” Continue reading

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Ayrshire Farm is First in Virginia to Gain Predator Friendly® Certification

FOR IMMEDIATE RELEASE

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Ayrshire Farm is the First Farm in Virginia to Gain

Predator Friendly® Certification

UPPERVILLE, Va., Aug. 28, 2013 – Ayrshire Farm  and The Wildlife Friendly Enterprise Network are pleased to announce that Ayrshire Farm is the first farm in the Commonwealth of Virginia to be certified as Predator Friendly®. Predator Friendly® recognizes best practices for wildlife stewardship on farm and ranch lands.

Ayrshire Farm, a recognized leader in the world of sustainable agriculture and one of the first farms in Virginia to achieve certified organic and Certified Humane® status, has recently gained Predator Friendly® certification under an independent audit system through a unique partnership with Animal Welfare Approved and its audit team. Ayrshire’s Predator Friendly® certified beef, rose veal, pork, chicken, eggs, and honey are available online (www.ayrshirefarm.com) and from the Home Farm Store in Middleburg, Va.  Many of these products can also be found on the menu at Hunter’s Head Tavern in Upperville, Va. as well as restaurants throughout the Washington, D.C. metropolitan area.

Predator Friendly® Certified farms strive to learn about area ecology and wildlife and value the ability of their operations to serve as habitat for wildlife, including carnivores and other key species. Carnivores sighted on Ayrshire Farm include bobcats, bears, coyotes, bald eagles, and hawks.  Through use of proactive, humane practices, and by ensuring streams, ponds, and other important habitat are accessible, Ayrshire Farm makes it possible for wildlife to coexist with livestock on private agricultural lands.  Careful observation and adaptive management of on‐the‐ground practices in response to changing conditions are essential for success. Continue reading

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