Shea Terra Organics’ Tamanu Oil is Now Certified Wildlife Friendly®
The natural skin care company has partnered with Wildlife Friendly Enterprise Network in an effort to help conserve biodiversity and create jobs in Madagascar
FOR IMMEDIATE RELEASE
Sterling, VA, March 2014 – For over a decade, Shea Terra Organics, a natural skin care line made using indigenous African ingredients, has provided 100% Pure Tamanu Oil (Certified Organic) from Madagascar. Starting this month, the oil that customers have come to love for its healing and anti-aging benefits will now be Certified Wildlife Friendly®. This new development comes as a result of Shea Terra Organics purchasing tamanu oil from a trading company in Madagascar that is certified by the Wildlife Friendly Enterprise Network (WFEN), whose goal is to help create jobs for communities in high poverty areas while also conserving Madagascar’s biodiversity.
Shea Terra Organics’ Tamanu Oil will now directly support the Vohibola forest, the last remaining forest on the eastern central coast of Madagascar with numerous endemic species. The Vohibola forest hosts four species of trees threatened with immediate extinction that cannot be found anywhere else on earth, one of which has only 33 specimens left. This project helps to ensure the sustainable management and conservation of biodiversity. It also helps local communities benefit from additional employment opportunities, improved income, larger profit margins, as well as access to training and education on sustainable business practices. Continue reading