To apply for certification in North America click here
To apply for certification outside of North America click here
Q: What do the Certified Wildlife Friendly® and Predator Friendly® labels mean?
The Certified Wildlife Friendly® and Predator Friendly® labels recognize producers whose actions contribute to wildlife conservation around the world. By setting a global standard for wildlife friendly production practices and monitoring practices in remote locations, the Certified Wildlife Friendly® and Predator Friendly® labels help consumers to support products that match their values.Certified Wildlife Friendly® and Predator Friendly® showcase production practices that allow people and wildlife to coexist and thrive and are programs of The Wildlife Friendly Enterprise Network.
Q: How do I apply?
GLOBAL (outside of North America)
Global applicants should contact us (Julie@wildlifefriendly.org or David@wildlifefriendly.org) to request a Pre-Assessment Form. The Pre-Assessment allows an applicant to provide information about the enterprise, its products, and conservation mission. Once eligibility is confirmed, an applicant will be invited to provide a Full Application and asked to pay a $100 fee*.
NORTH AMERICA (US, Canada, and Northern Mexico)
North American farm and ranch applicants may apply on-line. The on-line form allows an applicant to describe farm or ranch stewardship practices. Once eligibility is confirmed, applicants will be asked to pay a $100 fee* and a site visit will be arranged. Click here for further North American Application Process details.
*Please note that we are committed to making certification available to applicants who may find our fees to be a hardship. Fee waivers are available to qualified applicants. Please contact Abigail@wildlifefriendly.org for more information.
Q: What “key species” do producers recognized as Certified Wildlife Friendly® and Predator Friendly® protect?
We define key species broadly to include:
- Any species defined by the Any species listed on Appendix I or II of the Convention in International Trade in Endangered Species (CITES);
- Any species of concern including keystone species, indicator species, and native predators. These are species that may not be listed by IUCN but which play a critical functional role in the ecosystem;
- Other species that are important in the local context but which may not have legal protection for a variety of reasons;
- Because many species face context-specific threats, WFEN may define Key Species, and thus confer protection, on other species of concern on a case-by-case basis;
- Any species defined by the IUCN Red List of Threatened Species as Critically Endangered, Endangered, Vulnerable or Near Threatened, and/or other legislation.
Q: How do Certified Wildlife Friendly® and Predator Friendly® differ?
Both labels rigorously protect key species (see above) that are a conservation priority. In keeping with each label’s name, Certified Wildlife Friendly™ producers protect a wide range of wildlife, and Predator Friendly® producers ensure predators are able to play their keystone role in ecosystems. Both labels recognize producers who make a significant contribution to wildlife conservation.
Q: What impact do Certified Wildlife Friendly® and Predator Friendly® have?
The Certified Wildlife Friendly® and Predator Friendly® labels use the power of the marketplace to create on-the-ground change by providing incentives for the protection of endangered wildlife around the world, offering opportunity in often remote and highly disadvantaged communities, and enabling conservation of the earth’s remaining intact landscapes.
Our certified producers protect keystone endangered species inAsia, Africa, and Latin and North America, such as the Snow Leopard, Elephant, Red Panda, and Wolf; conserve over twelve million hectares of diverse wetlands, forests, and grasslands; and benefit over 200,000 people who coexist with wildlife through income and employment.
Based on the principles of wildlife conservation, economic well-being, and accountability, each of our certified product lines illustrates the possibilities of triple-bottom-line success for people, planet and profit.
Q: How do I know whether a product is Certified Wildlife Friendly® or Predator Friendly®?
WFEN owns the trademarks for Wildlife Friendly®, Certified Wildlife Friendly® and Predator Friendly®. If you do not see the registered trademark or our logo the product or service is not Wildlife Friendly®. If you are unsure or would like to report improper use of our marks please contact Julie@wildlifefriendly.org.
The unauthorized use of the Registered Trademarks is strictly prohibited. Wildlife Friendly Enterprise Network reserves the right to take any legal action it deems necessary to protect its trademark rights.